I was responsible for developing the branding and merchandise ahead of the Partnership’s public launch. This comprised of infographics, posters and other visuals, as well as banners and templates for their online presence, all aimed at businesses and commissioners. The launch was a real success, with many new business opportunities arising for the Partnership. The branding I created helped to portray a professional, yet positive and accessible image - with the flock of birds, my aim was to demonstrate strength in numbers, whilst also suggesting that the partners can ‘fly’ by working together.
The final full colour logo
The final black and white logo
The monotone badge in blue
One of the background images created for merchandise
An info-heavy leaflet maintaining a strong identity
Another leaflet - each leaflet category had a different design element to help staff differentiate